Brian Cook

Founder & CEO

Brian started his first personal 

training business in 1992 at the 

age of 20 years old, called Total 

Personal Training, he operated it 

inside of Boston Health & Swim 

Club, where he was also the Fitness 

Director. In 1995 he opened one of the 

first personal training studios in 

Massachusetts called in Shape Personal

Training and grew it to 3 locations. In 2001

he joined fitness together as an Area

Developer purchasing the rights to Massachusetts, 

and from 2001-2006 was able to sell 60 franchises 

and get 40 open. In 2006 Brian sold his development 

rights and 3 studios for 1.2 million to start Get In Shape 

For Women, which grew to 103 locations in 16 states. In November 2019 he founded Stretch Med,which is experiencing explosive growth and is set to have 19 locations open by the end of 2021 and is expected to have 100 locations open by the end of 2023. Brian has B.S. degree in Exercise Physiology from Northeastern University and an M.B.A from Babson College. Brian has a passion for health and fitness, is a serial entrepreneur, and can’t wait to help you expand your business and create massive wealth through franchising.

Tony has a B.S. in Exercise Physiology with a minor in Psychology from UMass Lowell. He has a passion for teaching, mentoring, and staff development. He has held leadership positions in both the for-profit and not-for-profit sectors. He has experience in program design and implementation, staff development, project management, operations, marketing, budgeting and fiscal management, construction management, sales, and customer service. Tony has been in franchising for over 14 years and has held front-line, supervisory, and executive level positions. He has been recognized as employee of the year for various positions, and has experience not only running top locations, but also turning underperforming locations to top 15. He has also developed front line staff who have gone on to leadership and ownership roles. He has been in Franchise Support roles for over 5 years, where he has been instrumental in identifying areas of opportunity, 

R&D, and improving unit operations.

Tony Ferrao

Director of Franchise Support

Our Team