About Us

Brian Cook

Founder & President

Brian started his first personal  training business in 1992 at the  age of 20 years old, called Total Personal Training, he operated it inside of Boston Health & Swim Club, where he was also the Fitness Director. In 1995 he opened one of the  first personal training studios in Massachusetts called in Shape PersonalTraining and grew it to 3 locations.

In 2001 he joined fitness together as an Area Developer purchasing the rights to Massachusetts, and from 2001-2006 was able to sell 60 franchises and get 40 open. In 2006 Brian sold his development  rights and 3 studios for 1.2 million to start Get In Shape For Women, which grew to 103 locations in 16 states. In November 2019 he founded StretchMed, which is experiencing explosive growth and is set to have 19 locations open by the end of 2021 and is expected to have 100 locations open by the end of 2023.

Brian has B.S. degree in Exercise Physiology from Northeastern University and an M.B.A from Babson College. Brian has a passion for health and fitness, is a serial entrepreneur, and can’t wait to help you expand your business and create massive wealth through franchising.

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